Why Realtors Should Outsource Social Media to a Filipino Virtual Assistant

Why Realtors Should Outsource Social Media to a Filipino Virtual Assistant

By Beyond Business, July 11, 2025

If you're a realtor trying to stay active on social media while juggling listings, showings, and client calls, you're doing too much. Hiring a Filipino virtual assistant to manage your social media means more visibility, more leads, and less stress — all without breaking your budget.


The Social Media Struggle for Busy Realtors

Let’s face it — social media is no longer optional for real estate professionals. Clients expect to see active listings, market updates, and engaging content across platforms like Instagram, Facebook, and TikTok.

But you didn’t get into real estate to spend your evenings creating Canva graphics or chasing engagement metrics.

That’s where a skilled virtual assistant can completely transform your day-to-day.


What a Filipino VA Can Do for Your Real Estate Brand Online

Filipino virtual assistants are some of the most resourceful, tech-savvy, and design-friendly remote professionals you can hire. When trained in real estate workflows, they become a powerful part of your online marketing engine.

Here’s what your VA can take off your plate:

1. Content Planning and Scheduling

No more scrambling for posts. Your VA can:

  • Create a monthly content calendar
  • Batch-schedule posts using tools like Later, Buffer, or Meta Business Suite
  • Coordinate campaigns around open houses, listings, and market trends

2. Listing Promotions

Your VA can turn property listings into beautiful, scroll-stopping social content. They can:

  • Design listing posts with Canva or templates
  • Write engaging captions that include key property features
  • Add CTAs to drive inquiries or open house visits

3. Market Updates and Education Posts

Position yourself as the go-to agent with informative posts:

  • “Just Sold” and “Just Listed” updates
  • Neighborhood spotlights
  • Tips for buyers and sellers
  • Mortgage and interest rate explainer posts

Your VA can research, design, and post all of this consistently on your behalf.

4. Community Engagement

Growth isn’t just about posting — it’s about building a community. Your VA can:

  • Respond to comments and DMs
  • Follow and engage with local businesses or influencers
  • Track engagement metrics and tweak your content strategy accordingly

Why Realtors Love Working with Filipino VAs

  • Excellent English Communication: You’ll feel confident letting your VA write captions, reply to inquiries, and represent your brand online.
  • Attention to Detail: Realtors love that Filipino VAs are consistent, organized, and understand the importance of presentation.
  • Affordability: With rates starting as low as $4/hour, you can get high-quality help without the overhead of a full-time marketing assistant.


And when you hire through BBVA, you’re getting more than just a VA — you’re getting a trained, supported, and experienced professional who understands the demands of real estate.


The BBVA Advantage: Real Estate-Specific VA Support

Our Source and Support Package is tailor-made for agents who need:

  • A VA with 5+ years of experience in real estate or marketing
  • A structured onboarding process (we guide both sides)
  • Ongoing performance check-ins and training
  • Help with branding, delegation systems, and communication flow

Your VA won’t just post pretty pictures — they’ll support your real estate sales funnel from start to close.


FAQs

Do I need to provide content ideas?

You can, but you don’t have to. Your BBVA-trained VA will research trends, study your brand, and build a calendar that matches your voice.


Can my VA also manage email marketing or CRM follow-ups?

Yes — many of our VAs also assist with newsletter creation, lead follow-ups, and pipeline updates.


What platforms can they manage?

Facebook, Instagram, TikTok, LinkedIn, Pinterest — wherever your audience lives.


Final Word

Social media doesn’t have to be one more thing on your already full to-do list. With the right virtual assistant, it becomes a consistent, automated part of your business growth.

Let your VA handle the content — so you can handle the closings.


📲 Want help finding the perfect VA for your real estate brand?

Book a free discovery call and get matched within days.