Top 10 Free Social Media Tools for Businesses in 2025
By Beyond Business, June 05, 2025
Running a business in 2025 means having a strong social media presence—but let’s face it, it’s time-consuming, and most entrepreneurs don’t have hours to spare.
The good news? You don’t need to be the one juggling content calendars, scheduling, or engagement strategies. With the right tools—and the right Filipino virtual assistant (VA)—you can grow your brand online without burning out.
We’ve compiled the top 10 free social media tools your business should be using right now, plus how a trained VA can manage them efficiently so you can stay focused on what you do best.
1. Canva
Use it for: Designing social graphics, brand templates, ad creatives
Your VA can use Canva to create on-brand visuals for Instagram, LinkedIn, Facebook, or TikTok using prebuilt templates and brand kits. It’s easy, professional, and highly shareable—no Photoshop required.
✅ What a VA can do with Canva:
- Batch-create graphics for the month
- Add quotes, promos, testimonials
- Maintain a consistent visual brand
2. Buffer (Free Plan)
Use it for: Scheduling and publishing posts on multiple platforms
Buffer allows your VA to plan content for Facebook, Instagram, Twitter, and LinkedIn. With up to 3 accounts and 10 scheduled posts per platform, it’s perfect for light weekly scheduling.
✅ Let your VA handle:
- Scheduling campaigns in advance
- Posting during peak hours
- Reviewing analytics for engagement trends
3. Metricool (Free Plan)
Use it for: Analytics, planning, cross-platform strategy
Metricool gives you real-time performance metrics across social and web platforms. A VA can use it to pull reports and see what’s actually driving engagement.
✅ How a VA can use it:
- Generate weekly/monthly social reports
- Adjust posting times based on performance
- Present data for client/client approval
4. Later (Free Plan)
Use it for: Instagram scheduling, hashtag planning, visual calendar
Later allows drag-and-drop scheduling, content previews, and first comment automation. Your VA can handle visual content planning and time-sensitive promotions.
✅ Delegate to your VA:
- Planning sales announcements or launches
- Tracking Instagram performance
- Maintaining your grid layout
5. Pallyy (Free Plan)
Use it for: Social scheduling + visual grid planning
Pallyy is a VA-friendly platform perfect for agencies and business owners who care about Instagram aesthetics and post tracking.
✅ Let your VA:
- Manage carousels and reels
- Plan visual series
- Schedule stories and feed posts
6. TweetDeck (Free Native X Tool)
🔗 https://tweetdeck.twitter.com
Use it for: Live tweeting, trend monitoring, list engagement
Your VA can monitor competitor accounts, brand mentions, or industry hashtags and jump into conversations strategically.
✅ Assign to your VA:
- Responding in real time to relevant tweets
- Retweeting branded or influencer content
- Monitoring industry trends
7. Hashtagify (Freemium)
Use it for: Discovering high-performing hashtags by industry
Finding the right hashtags can increase reach significantly. A VA trained on Hashtagify can improve organic visibility.
✅ What your VA can do:
- Research niche-specific hashtags
- Track trending topics
- Adjust tags for each platform’s algorithm
8. RecurPost (Free Plan)
Use it for: Recycling evergreen content like testimonials, tips, and blog shares
This is a powerful tool for building a social content loop. Your VA can create “libraries” of content to repost monthly.
✅ Your VA can:
- Upload evergreen blog links
- Schedule rotating success stories
- Reuse tips, FAQs, and testimonials
9. Linktree or Beacons
🔗 https://linktr.ee / https://beacons.ai
Use it for: “Link in bio” landing pages for Instagram/TikTok
Your VA can keep your Linktree updated with promotions, new offers, or landing pages—so your audience never hits a dead end.
✅ Delegate this task to your VA:
- Add/remove campaign links
- Monitor click-throughs
- Test CTAs for better conversion
10. Trello or Notion
🔗 https://trello.com / https://notion.so
Use it for: Content calendar planning, approvals, campaign checklists
Have your VA use Trello boards or Notion pages to map out content, gather approvals, or track launch tasks with deadlines.
✅ How your VA can help:
- Build a weekly or monthly calendar
- Coordinate design requests
- Track content performance
🎯 Why a VA Is the Missing Piece in Your Social Media Strategy
These tools are powerful—but only if someone has the time to use them.
That’s where a high-caliber Filipino virtual assistant comes in.
Here’s what a trained VA can do with these tools:
- Plan 4 weeks of content in advance
- Repurpose your existing blogs into social posts
- Respond to comments and build community
- Pull performance reports
- Free up 15–20 hours of your time monthly
In short? They run your social engine, so you can focus on growing your business.
🔍 Where to Find a Social-Media-Savvy VA?
That’s what we do best.
At Beyond Business Virtual Assistants (BBVA), we specialise in recruiting Filipino VAs who know these tools inside and out. Whether you need a social media coordinator, content scheduler, or community manager—we’ll find you the best Filipino VA for 2025.
Our VAs are vetted, tested, and handpicked to fit your business.
💼 BBVA’s 2025 Service Update: Recruitment-Only, Results-Focused
We’ve officially retired our management service. BBVA now operates on a recruitment-only model, meaning:
✔️ You pay once, not monthly
✔️ You manage your VA directly
✔️ We match you with only high-performing talent
✔️ You get full control and flexibility
✔️ Our 30-day replacement guarantee protects your investment
Want a social-media-smart VA who can work with all 10 tools above?
I’m ready to hire my virtual assistant → [Let’s talk].