8 Free Tools Realtors and Their VAs Can Use for Social Media Marketing

You don’t need to invest in expensive subscriptions to run a strong real estate social media presence. With the right free tools and a trained Filipino virtual assistant, you can stay visible, consistent, and competitive online — even on a budget.

Why Social Media Matters for Realtors in 2025

Buyers and sellers today check your online presence before they call you. If your Facebook, Instagram, or TikTok isn’t active, you’re losing trust and leads — often without realizing it.

But between showings, calls, and paperwork, managing content daily just isn’t realistic for most agents.

That’s why smart realtors are outsourcing social media to virtual assistants — and the best results come when those VAs know how to stretch your tools without stretching your budget.

1. Meta Business Suite

Best for: Scheduling posts on Facebook and Instagram

Why use it:

It’s completely free, built by Meta, and lets your VA schedule carousels, Reels, stories, and posts across your real estate pages.

Bonus: You get analytics without needing third-party apps.

2. Canva (Free Version)

Best for: Designing real estate graphics, open house flyers, testimonial carousels

Why use it:

The free version gives access to thousands of templates — and your VA can customize each one using your colors, fonts, and logo.

Perfect for turning listing photos into branded, eye-catching visuals.

3. CapCut

Best for: Editing short-form videos for Instagram Reels, TikTok, and YouTube Shorts

Why use it:

VAs can quickly trim, caption, and add transitions to your property walk-throughs, neighborhood previews, or “day in the life” clips.

No watermark. No editing skills required.

4. Google Sheets + Google Calendar

Best for: Planning content in advance

Why use it:

VAs can create a simple monthly calendar outlining:

• What to post
• When to post it
• What caption and hashtags to use

It keeps you organized and allows real-time collaboration — at zero cost.

5. Google Docs + ChatGPT (Free)

Best for: Writing captions, blog intros, video scripts

Why use it:

VAs can use Google Docs to store templates and weekly updates, then use ChatGPT (free tier) to brainstorm fresh ideas or rewrite captions based on your tone of voice.

It’s fast, AI-friendly, and helps create content that ranks well.

6. Pixabay, Pexels, and Unsplash

Best for: Free stock photography and B-roll video clips

Why use it:

Not every post needs a listing photo. These sites offer royalty-free images of home exteriors, happy families, and lifestyle shots — ideal for engagement-boosting filler content.

7. Bitly

Best for: Shortening and tracking URLs

Why use it:

Instead of dropping a long Zillow or Google Drive link into your bio or story, your VA can use Bitly to:

• Clean up your links
• Monitor how many people clicked
• Track interest in listings or open house RSVPs

8. AnswerThePublic + Google Alerts

Best for: Generating post topics

Why use it:

Let’s say you want to create content that educates first-time homebuyers. AnswerThePublic helps you discover exact questions people ask, like:

• “Is now a good time to buy a house?”
• “What do I need to qualify for a mortgage?”

Your VA can turn each question into a caption, Reel, or carousel — positioning you as a trusted local expert.

Train Your VA to Use These Tools the Right Way

Tools alone don’t guarantee results — systems do.

That’s why BBVA’s Source and Support Package gives you:

• A fully vetted VA experienced in real estate content workflows
• Ongoing training on how to use these free tools effectively
• A support team to help both you and your VA build long-term momentum

You don’t need a full-time marketer. You need the right VA with the right free tools.

FAQs

Can these tools replace paid ones like Later, Buffer, or Canva Pro?

Yes, especially if your VA is trained to be resourceful. While Pro versions offer more automation, the free tools listed here are more than enough for strong daily posting.

Do you provide training for VAs on these platforms?

Yes — VAs placed through BBVA receive tool-specific guidance as part of their onboarding process.

What if I already have a VA?

You can still join our support community or upgrade to our Source and Support Package for training, systems setup, and coaching.

Final Word

You don’t need expensive software to grow your real estate presence on social media. With the right VA and these free tools, you can stay visible, generate leads, and build trust — while staying focused on what you do best: closing deals.

📞 Want a VA who knows how to market you online using the right tools?

Book your free discovery call and let’s match you today.